Why I developed these 'NO JUNK' protein bars?
My name is Steven Diebold, Founder/Owner of Papa Steve's No Junk Protein Bars. I grew up fat as a kid, was teased, bullied and picked on then got tired of it all and decided to lose all that weight by becoming an athlete. I've been working out for the past 28 years keeping it off, but I realized I needed a better way to keep it off and manage my hunger with a raw meal replacement or healthy high protein snack.
I wanted to feel good about eating and not worry about putting a bunch of processed junk or sugar laden syrups in my body everyday. I didn't want to spike my blood sugar either. I wanted real raw food- not fake food.
I saw most protein bars are just disguised candy bars covered in chocolate with some protein thrown in. So I spent an enormous amount of time researching food science and nutrition, talking to dietitians, evaluating every single protein bar on the market to figure out what all these ingredients were on their packages. Then I decided to take my product development skills as a user experience designer and challenge myself to design and bring to market my own protein bar in 120days.
I started by setting up my kitchen as a science lab. I started reverse engineering other bars to see how they were made and why they used certain ingredients over others. After conducting my research I went into prototyping mode to invent a bar where its protein had a high biological value, was not in powder form, had little to zero processing, the sugar source was natural and from fruit, used complex carbs instead of flours or starches that turn into fat, wouldn't spike the blood sugar, didn't require insulin to digest it so its diabetic friendly, used healthy balance and mix of fats, and most of all tasted amazing.
So, After a lot of product testing at Golds Gym, Venice CA with members there I found an all natural recipe that worked. I engaged Golds Gym to test out my bar and they liked it enough to want to start carrying it immediately. They started selling faster than I could make them.
I made it a goal to have Golds Gym, Venice be my first distributor. I met that goal March 24,2011 just shy of 110 days. My next goal was Whole Foods. Six months later we made it into Whole Foods Venice, CA location. They are now set to be in 8 more stores and selling out every week.
My family makes them by hand in a certified kitchen so its not made in some giant machine. You know each one is hand crafted to be delicious. We practice all food and safety regulations.
We're local and we support our community. We're certified by the National Registry of Food Safety Professionals.
The bars were developed by my company (Diebold Ventures) and carried at Golds Gym, Venice CA/Pasadena, Whole Foods Venice,Fairfax & 3rd, West LA, Brentwood, Pilates Studio City, Grace Anatomy Studio, and Your Neighborhood Dance Studio.
Diebold Ventures is a Los Angeles based Design & Strategy firm offering services in Business Model Innovation, Brand Strategy, User Experience Design and Conversion Optimization.
We work with companies to create products and services that delight the people who use them.
After a number of products we've helped develop and companies we've turned around we've found over the years that many people have ideas but they lack the ability or discernment to execute the good ones properly. They are not sure who to target and what to build for that target or if it will be profitable. Not only that but they are not sure how to turn an idea into a business model that works. To help them with that I started a blog To help ethical entrepreneurs with business model assessment, design and implementation so they can grow their business.
You can visit my blog at http://www.stevendiebold.com